Where Culture Meets Luxury Fragrance
A luxury fragrance house rooted in culture, designed to elevate atmosphere and embody identity.
Launching January 2026
Ashé (pronounced ah-shay) — a West African concept meaning the power to make things happen; the divine energy within.
Heir — one who receives and carries forward what is valuable.
Together, Ashé & Heir honors both the power we possess and the legacy we build. And intentionally, the name echoes ash + air: the elements of scent, warmth, transformation, and atmosphere, the very heart of fragrance.
This is not accidental or coincidental. It is alignment.
Ashé & Heir was created for those who understand that fragrance is more than aroma — it’s memory, presence, and meaning. Our blends, textures, and designs are crafted with cultural depth and refined simplicity, bringing together heritage and luxury in a way that feels both familiar and elevated.
Every scent tells a story. Every detail carries intention.
We are a fragrance house. Not just a candle brand. And for a very good reason. Fragrance moves beyond a single product.
It lives in air, on skin, in fabric, and throughout a space.
It lingers. It transforms. It becomes part of you.
Ashé & Heir was built with that breadth in mind.
Candles are only the beginning. But our vision carries further. Into fine fragrance oils, room mists, diffuser blends, body scents, and atmospheric essentials that shape how you enter a room and how a room remembers you.
We’re creating scent in all its forms,
not just the vessel it’s poured into.
Why a Fragrance House
Joining the House gives you:
First access to our debut collection
Exclusive pre-launch pricing
Private previews + design reveals
Priority access to limited releases
An invitation to the Founders’ Circle
Our first collection will be limited.
Insiders will always receive the earliest access.
